Customer success is universally important to business. We create more delight, happiness, revenue, and profit in a world where every human being is operating in their highest purpose. We miss out on 90% of human productivity because of misalignment and miscommunication across the globe. While change and unexpected events will always provide some limitation, our individual and combined capacity is limited by the conversations we avoid.
In business this points to the opportunity for consistent, deep connection with customers on their goals and challenges. Trust is earned, and with it we get to see what holds back our customers and partners. Just as a leader is measured by the success of their team, a business is measured by the success of their customers, for no business can remain profitable on the back of their customers’ demise.
No business is without its ups and downs, either. When we fill up our customers by challenging their assumptions and pushing them to succeed beyond their expectations, our business receives that same willingness to push and bend when a pandemic or economic shift comes into play. This happens every year, every quarter, and every day as colleagues, partners, and customers make small adjustments based on the trust between people.
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